Print-on-Demand is one of the foremost prevalent eCommerce ideas . A fabulous way for you to step into the trade world, Print-on-Demand (POD) is the slightest requesting and utterly rewarding trade. You’ll be able set up your commerce easily and start selling in no time. Read further to discover out how you’ll begin your online Pod store and sell cool-looking customizable products.
What is Print-on-Demand (POD) Business?
Print on demand [POD] is one type of e-commerce model. Under this you’ll offer customized items to customers with the help of a online platform . The customer can place an order using the platform for printing your artwork on a product. So, the printing site can only print your artwork (design) on the items of your choice on your order. It is also known as on-demand printing for this purpose
There is no need for you to keep a physical inventory of printed or non-printed items. The website will print it and sell it on your behalf to the client.
All you need to do is sign up and start posting your work on the print on demand website. Then they’ll take care of all your printing and sales needs.
We can say that printing on demand is a kind of drop-shipping. Instead of dealing personally with cumbersome inventory control and delivery problems, the third part deals with these problems.
Thus, as an artist, designer, influencer or entrepreneur, you would not incur any inventory keeping expenses.
How does it work?
If you have a clothing line, your designs are most likely limited to your brand.
Same goes if you’re a writer, pretty sure your content is copyright free and would slip through plagiarism checkers. These features of apparel business and book creation are targeted in the POD.
As mentioned above, all your designs and contents will be marketed on the platform.
If you’re an artist who has a talent for shirt design or a writer who’s passionate about writing books, this approach will save you from the pressure of physically selling your items and still earn.
On the other hand, if you are an expert in none of the above skills, you can still outsource people who can make designs or books for you and still participate in POD.
Benefits of POD
Easy to start with
You don’t need a web designer to get your store ready. You can select from thousands of free themes and templates online.
In addition, all leading web-hosting companies such as GoDaddy and BigRock provide free templates for starting an eCommerce store.
Low setup costs
As opposed to starting a conventional business, Print-on-Demand does not require a large investment. What you really need is an eCommerce store and attractive product designs that your audience will feel compelled to purchase.
Since you will not be producing and printing the products, there will be minimal investment from your end. There is therefore more flexibility for you to experiment with your products and take considerable risks, without worrying about losing your money.
Availability of Time
In contrast to managing everything from production to order fulfilment, your work will be limited to increasing sales and producing attractive designs. The excess time availability will therefore allow you to concentrate more on your core business areas and develop unique business promotion concepts and strategies.
No management of the inventory
As your supplier will be responsible for the manufacturing and logistics side, you will not need to store an inventory. Instead, you will be able to devote your time to boost sales and keep up with the trends
Ability to Customize
One of the greatest benefits of print-on-demand is that it offers you a chance to build and sell exclusive designs
Enjoy Creative Liberty
Since packaging, selling and shipping of custom goods is the headache of the POD platform, the artists are left with what they do best. That is, they can continue to create unique artworks and designs without worrying about selling the products.
Drawbacks of POD
Lower margins of profit
When you work with on-demand printing services, the cost of goods will be higher compared to wholesale purchases, which means that your margins will be lower.
For example, a white V-neck woman’s shirt on Printful costs $24.95. In the meantime, you can buy a similar product on a wholesale site like Alibaba for as low as $6.23—with a minimum order of 1,000 pieces. Alibaba is certainly cheaper, but it comes with higher risk and order quantity requirements.
Limited control over the experience of the customer
While having a hands-off execution process has its advantages, it gives you less control over how your items are packaged and shipped. POD platforms have generic performance processes, which means that you can’t create amazing unboxing experiences or add a personal touch (like freebies and business cards) to your orders.
As such, if you are trying to establish a strong brand that at any touch point creates an impact, then printing on demand may not be the best choice for you.
Restricted data (in comparison with non-customized dropshipping items)
This point relates to POD platforms versus “ traditional ” dropshipping sites like Alibaba. If you’re the type of seller that likes to make market data-based decisions, then POD is probably not the best route.
Sites such as Alibaba have more information about ratings , reviews, order volumes, and top sellers, so you can gain insights into which products to sell in your store. These details are not always offered by POD platforms, so you cannot predict top sellers and market winners easily.
Limited types of product
The types of products you can sell will be limited to your POD provider’s offerings. If you’re selling common items like T-shirts and mugs, this will not be a problem. But for sellers who want to customize extremely particular or niche products, POD doesn’t fit well.
For example, if you want to customize, say, window blinds, you’re going to be hard-pressed to find a print on demand platform that does that. Or if you would like to sell personalized clothing made of special cloth, then it may be difficult for you to source it via a POD provider.
Widely known print on demand goods
Speaking of goods for sale, let ‘s look at the most popular products you’ll find on-demand printing sites.
- Men’s Top
- Tops for Women’s
- Fashion Accessories
- Bag Packs
- Fashionable Hats
- Smartphone Case
- Hand Towels
- Pillow covers
- Shoulder Bags
- Wall Paintings
Steps to start a print-on-demand company in 2021
Step-1 Find a brilliant idea for a promising niche
You’d be shocked how many people start an online shop without first evaluating the feasibility of the product. Choosing a financially rewarding niche is the most critical obstacle you can face on your eCommerce journey.
How are you going to do that?
A print-on-demand (POD) business can be set up in two ways – either focusing on the niche of the product or the niche of the subject.
You must decide early on what type of product you are selling (or a range of many similar products) and stick to that in a product niche POD business. For example , you may decide to sell pillowcases or t-shirts with humorous quotes inspired by movies. You can only sell pillowcases or only t-shirts in this situation, but several different styles.
On the other hand, a subject-niche POD business needs you to discover a popular subject, such as ‘dream sense,’ for instance, and develop a range of products with designs that represent this subject niche. This could include everything from pillowcases to wall tapestries to tote bags.
Step 2: Find a niche
Finding your niche is the first thing you need to do. Finding a niche involves identifying the audience you want to target and, in the same way, the products that you will customize for optimum sales.
If there is lack of a great idea, you should make a list and write down all the things you have in mind. You should make a list of the items you want to sell, be it selling designer mugs or making good-looking t-shirts for school or college students.
You need to make sure that there is a wide scope for your goods. If your prints only resonate with your main audience, your company is less likely to grow in the future.
Select and design products that satisfy your target audience’s needs but also have the ability to attract a secondary audience. To keep up with trends and acknowledge the needs of your audience, you can stay active on social channels such as Facebook , Instagram or Reddit.
Step 3: Get the Store Ready
When you decide your audience and the products, you can start designing them according to the trends. In case you are not a skilled designer, you can start with the use of copyright-free designs. Or you can share with a professional designer the specifications and get the product design done.
You will need an eCommerce store to bring the product catalogue online once you are done with the designs.
Step 4: Search for a Reliable Supplier
After you get your store up and running, you’ll need to team up with a print-on-demand supplier to print your designs and ship your products!
Although there are many such suppliers working directly with eCommerce platform providers such as Shopify, BigCommerce, etc.
Step 5: Promoting Your Store
Promotion is the final move in getting your company on the wheel. Since your target audience is active online, you need to encourage visibility in your company. They can click here to get the critical tips for creating the right eCommerce marketing plan.
However, there are some important steps you need to take to promote your online store:
Be active on social networking sites
The simplest way to determine and reach your target audience is to be involved on all major social networks. People on Facebook and Instagram are still searching for white-label items.
To maximize exposure and dedicate your time and energy to promoting your company in the right place, you need to have your business accounts on all primary platforms.
Go for SEO Optimization
SEO remains a robust method for customer acquisition by good-page rankings. You must follow the best SEO practices (keyword analysis, on-page SEO, off-page SEO, etc.) to optimize your eCommerce store and get the traffic you want.
An ultra-mode job for social media junkies, you can reach out to influencers to get a good word of mouth for your store and support your items. Influencers have a considerable follow-up that can make the business get instant exposure.
Connect with Forum Groups
While part of SEO, groups and discussion platforms are of their own value, you can enter business-related groups on common sites such as Quora or Reddit to connect with your target audience and smartly advertise your goods.
Use Customer Review
Although it will take time to get your customers’ honest feedback and reactions, it is a perfect way to solidify your credibility for business. Your clients’ truly positive reviews would improve the reliability of your company and encourage customers to purchase more from your store.
Print-on-Demand (POD) is a perfect way to do business with relatively reduced risk and minimal monetary requirements.
It is a common model of eCommerce that allows artists and designers to sell their works on items such as T-shirts and mugs by printing them. But you need to select the right POD platform and set your prices for the goods correctly to start the company successfully. You need to understand a number of aspects of doing business.