Best Marketing Books for Entrepreneurs to Read in 2020

In the twenty-first century, competition is on the rise. To ensure a good place for yourself in the market raising the standards has become a necessity. Albeit formulating strategies according to the situation is a must-have skill, but the backdrop of knowledge acquired from books always adds an advantage.

This is a field that keeps evolving with time and there are always new theories, tactics, tools emerging. Keeping up with the latest information can get difficult but failing to do so involves the risk of lagging behind. Learning is fun so don’t sit back on these books that will help you stay tuned to all the new and useful techniques you should be aware of.

Be it framing strategies for marketing on different social media platforms or persuading masses to go for your product, these books will aid you effectively and help you step up your skills and ensure successful campaigns. If you can get hold of one or more books from this list, you’ll be able to develop in-depth knowledge about marketing.

Wishing you luck we present some of the best books available out there on marketing. You will find books both focusing on schemes best suited for particular platforms and those which will improve your entrepreneurship and help you lead your team better.

Best Marketing Books Checklist

best marketing books

Positioning by Al Ries & Jack Trout

This is one of the most basic books on marketing. It enables you to deal with problems faced during communicating with skeptical buyers. It has a revolutionary approach in terms of creating a place in a potential customer’s mind-frame that shows an agency’s own set of strengths and limitations along with those displayed by the other contenders.

A thorough study of this book by Al Ries & Jack Trout will help you understand how leading ad agency strategies can be applied to bag the biggest market shares. It will become a helpful guide on your way to becoming a renowned name. You can get to know about how strategies can be built based on the weaknesses of your rivals thus ultimately putting their disadvantages in your favour.

Positioning teaches you to create a weak spot by repositioning the competing companies by creating a weak spot. You will be able to choose attractive names for your products and put your current position to use in a way that proves to be advantageous. It helps readers grasp when and why less is more and study the recent trends affecting the company’s position.

11 Seconds to Success: The Queen of Snapchat on Living Your Dreams and Ruling Social Media by Cyrene Quiamco

If you have taken up marketing on the social media platform of Snapchat try giving this a read. This is meant for beginners working in the marketing field on the trending app.

It depicts the story of CyreneQ from the Philippines, who emerged as one of the top Snapchat influencers. Her success gets reflected from her earning of $500,000 on the app only within a year. This is a platform-specific work, so if you are interested in learning how to improve your stories on Snapchat to reach the teen market more successfully opt for this one.

Conversion Optimization by Khalid Saleh & Ayat Shukairy

This book has been based on the author’s real-life experience and helps businesses captivate online customers. It covers all the aspects of the procedure, covering from engaging buyers to finalising the deal. You will know how to successfully blend sale approaches keeping in mind the specific demands of the people you are dealing with.

This book comes with practical advice about persuading people to buy items without making them go through excessive data or hectic navigation which often drives them away. You can improve the buyer-to-visitor ratio on your website by learning about effective marketing principles, design, usability, and analytics. This is a good choice for people both involved in marketing and designing e-commerce sites.

The Psychology Influence of Persuasion by Robert B. Cialdini

Cialdini’s book dwells over the psychology behind people saying yes to your product and explains how to put this to application in real-life scenarios. In the rapidly growing field of marketing, Dr. Robert Cialdini’s position as a seminal expert aids the readers to attain a better understanding of the impact of persuasion and influence on people.

He has put his rigorous evidence-based research of thirty years to use while writing the book. It also includes facts based on a study program of three-years. The book depicts the factors that make people change their behaviour, which helps readers understand the things they should remember while dealing with customers. You become aware of the six universal principles which sharpen your persuasive skills. After reading the book, you will know how to defend your product against the negative views of the customers.

Permission Marketing by Seth Godin

If you have been part of the marketing business for quite some time, you are bound to know that Godin is one of the renowned names in the field of online marketing. Be it the telemarketing phone calls you get while going through a magazine or commercials that run between the daily soaps, traditional advertising focuses on schemes to divert our attention from the task at hand.

The author terms this interruption in between as marketing. Instead of irritating prospective customers by interrupting their most desired asset, time, Godin gives them incentives to accept advertising voluntarily.

By trying to reach out to specifically those people who have shown interest in a particular product, the book enables different companies to formulate long-term relationships with clients and improve their chances of ensuring sales.

Digital Marketing for Dummies by Ryan Deiss and Russ Henneberry

This book comes with practical, prove based tactics you can put to use while engaging your purchaser. Digital Marketing helps your brand grow, attract more clients and aids in increasing your agency’s sales.

Penned down by fellows from DigitalMarketer, it presents the readers with the best up-to-date practices and guides them in constructing a digital marketing strategy that boosts up their performance.

Future Marketing: Winning in the Prosumer Age by Jon Wuebben

Here, Content Launch CEO and cofounder Jon Wuebben depicts how cultural and technological changes that the world is witnessing now will have an impact on marketing.

Concentrating on the latest research, Future Marketing calls attention to the upcoming modification in brand messaging, and audience build-up. It also shows how marketing must change the age of the “prosumer” or online influencer.

A Practitioner’s Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts by Bev Burgess and Dave Munn

The very people who pioneered account-based marketing (ABM) as a scheme for business growth have now written a book on it based on their experiences. The authors provide a step by step guide which enables learners to understand, invest in, and execute an ABM strategy.

A Practitioner’s Guide to Account-Based Marketing takes up case studies from companies like IBM, Microsoft, Cisco, and others to provide practical guidelines that any company can apply.

Selling The Invisible by Harry Beckwith

With his twenty-five years of experience with thousands of individuals from the business world, Harry Beckwith offers his wisdom in this book. It is full of different surprising and hard to forget examples, they cover a wide range from Federal Express, Citicorp, and a growing Greek travel agency to an ingenious baby-sitter.

The author gives his readers a great insight into marketing and helps us to learn how service marketing concerns eliminating your client’s fear of hiring you and deals with the factors with which your invisible qualities can be made visible.

Made to Stick By Chip Heath & Dan Heath

Chip and Dan Heath explain in this book why some ideas survive and others drown, and how to promote the possibilities of deserving ideas. They present the anatomy of ideas that thrive.

The authors explore the methods to make ideas more durable, by application of strategies like the “human scale principle”, the “Velcro Theory of Memory,” and teach how to create “curiosity gaps.”

The Anatomy of Buzz by Emanuel Rosen

Former marketing VP Emanuel Rosen concentrates on the products and facilities that profit the most from buzz- a universe that welcomes everything ranging from high-tech apparatus to books in his work. The book covers different consumer and entertainment products along with legal and other support services.

It will make you aware of specific tactics that are necessary to create and maintain effective word-of-mouth campaigns. The Anatomy of Buzz includes interviews with more than 150 executives, leaders from the marketing sphere, and experienced researchers who have been successful in building up buzz for the top brands.

Rosen explains the details about capturing the attention of influential first users. He goes on to discuss in detail the proven techniques which stimulate customer-to-customer sales. He also addresses how companies can reach unexplored areas by taking advantage of consumer hubs and web networks.

Epic Content Marketing by Joe Pullizzi

The founder of the Content Marketing Institute (CMI) Joe Pullizzi, brings us this book. CMI is one of the leading content marketing learning resource for enterprise companies. It has continued to grow in its business ever since it came into being. There is no need to specify that this man will have in-depth knowledge about the intricacies of content marketing.

If you want to flourish in content marketing this just the book for you, learn how to do things right and what to avoid here. Epic Content Marketing makes you part of a systematic progress and helps you understand how to develop stories that keep clients informed and entertained.

Through this process, they act without any realisation about any type of persuasion or influence on them. It allows you to place your business in a more beneficial position, by establishing yourself as a trustworthy name in the industry owing to your expertise in your field. This is exactly what customers talk about and share their views on.

Pullizzi offers you the advice to abide by six principles. The first one is that the content you produce must fulfill the needs of your buyers or provide answers to their questions.

Secondly, the delivery of your content needs to be consistent. You’ll get better results if you write in your own voice and a touch of witty humour will add the extra shine to your content.

Instead of providing a well-balanced history report, trying adding your own views. If you want to avoid destroying the value of your content, refrain from speaking about sales. Fix your aim to create unique and standard quality content related to your content niche.

Buy.logy by Martin Lindstrom

To what extent are buyers aware of the reasons behind their purchase? What motivates us to decide in favour of buying an item amidst so many choices? An entertaining commercial, a jingle which sticks to our memory, a catchy slogan? Or do our decisions to buy something are part of a mechanism that takes place below the surface level of the mind, emerging from the depths of the subconscious?

You will find the answers in Buy.logy. In his work, Lindstrom brings his readers the astounding discoveries from a three-year-long, neuromarketing study worth seven-million-dollars. It was a cutting-edge experiment that glanced into the minds of as many as 2,000 volunteers from different parts of the globe as they came across a variety of commercials, logos, companies, and products.

The results that were produced force us to alter the beliefs that we have developed over the years about: what makes us interested in a product and what ultimately makes us want to buy an article.

The Mobile Native’s Guide to Marketing by Aurelie Guerrieri

Your mobile is the source of more than half of the web traffic, any digital marketing strategy must involve marketing strategies for mobile phones. The Mobile Native’s Guide to Marketing studies the revolution that took place in the sphere of mobile marketing with the aid of various case studies and examples.

It offers the readers a framework of strategies that will enable them to effectively reach mobile users and deliver the entertainment, engagement, and gratification they crave. The book also focuses on ways to monetize mobile traffic so that these strategies yield profit.

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