Best Facebook Ads Spy Tools In 2020 (Free and Paid)

Advertisement on Facebook was introduced back on November 6, 2007, and ever since it has been growing as a potent advertising platform for brands and online marketers.

Several changes were made over the years and the present circumstances enable users to opt from the different available campaign objectives, target audience, placements, and formats while organizing their campaigns. Moreover, these ads can bring in good revenue amounts to businesses utilizing them.

It is due to these factors that Facebook ads occupy a position of high demand when it comes to brand promotion. Facebook is not the most low-cost means you can avail of to drive traffic to your website but the targeting options it offers along with the high ROI rates make it an attractive choice for marketing.

Facebook ad spy tools have been built to disclose how other competitors in your field of trade are managing their advertising campaigns to improve their sales and what is actually proving to be beneficial for them.

These help you save time and money and provide you with the necessary knowledge while investing in social ads and ultimately aid you in creating successful campaigns for your products.

You can get to know everything starting from the creatives used to the audience list of your rivals and keep things in mind while framing your campaign. But it’s also important to remember that the information these tools provide should not be used to simply copy the entire business model of the competing parties.

Complete imitation does not necessarily guarantee boom given that different companies will find that despite commonalities, not every strategy followed by one proves to be advantageous for the other. For instance, an actor may try to follow a procedure adopted by another to produce a good performance, but this does not mean that every technique that the latter makes use of will work in the same way for the former.

The aim is to use the intelligence acquired to reproduce your competitor’s success and establishing yourself as the most reliable choice for your target audience. You need to deliver your own message in a way that seems appealing to your targeted crowd and sets you apart from the rest.

Facebook ads spy tools give you the opportunity to learn from others and formulate your own strategies based on these observations. Want your business to prosper faster?

Get hold of a Facebook ads spy tool, here’s a list for you:

PowerAdSpy

PowerAdSpy

This effective tool doesn’t only enable users to acquire details from Facebook advertisements but also from several other platforms like Google ads, YouTube, Google Display, Instagram, Quora, Reddit, etc.

Ads can be searched by keywords, domains, and advertisers. They can be sorted according to the newness, the longest duration, the stats of social engagement, by targeting options, properties of landing pages and more. You get access to several filters like the call-to-action filter which enables you to know about what advertisers are asking consumers to do.

Why opt for it?

  • Useful filters for refining the search parameters, so that you can focus on those things that are relevant to your campaign.
  • Locating and analyzing sales funnels is easy.

Weaknesses:

  • The free trial comes with limitations with respect to searches and time periods.

MagicAdz 

Note : MagizAds seem to be dead. I tried opening the website from multiple browsers and internet connections but couldn’t access while other sites on the list list worked fine.

This one is comparatively a new entry to the Facebook ads spy tools group but does an impressive job in terms of goal achievement. It has the ability to collect data from ads across 49 countries.

On top of that finding uncloaked affiliate ads, cloaked affiliate ads and suspected cloaked ads is just one click away with MagicAdz. This feature helps users discover advertisements that are being cloaked in Facebook Ads, so that they can reach the advertiser ‘s actual landing page and analyze and compare strategies.

In this way, you can create your own cloaked campaigns by getting to know about the creatives that are being used by your rivals. Your grasp is no longer limited to the safe page which had been designed for manual review, your competitor’s landing page can be easily downloaded and connection can be established through your smartphone.

But be cautious while using this strategy, this involves the risk of getting your account banned if any of the cloaked pages were found to have violated the advertising policies of Facebook.

Why opt for it?

  • Lets users get hold of working strategies and unveil the ads used by opponents in their cloaking campaigns.
  • Sorting by comments to collect information about the social engagement of ads.
  • Targets affiliate ads, thus finding rival advertisement campaigns becomes quicker.
  • Works in any niche, perfect for marketers working on several offers at the same time.

Weaknesses:

  • Other social media channels and traffic sources not included.

AdEspresso’s Ads Examples

AdEspresso’s Ads Examples

No matter what your field of business, this tool will show all the ads you want to see for additional campaigning information for free. Presently, AdEspresso has 167,422 ads in store for its users. Here, the found Facebook ads get incorporated manually.

Why opt for it?

  • Access to advertising campaigns of more than 25 industries.
  • Reveals engagement rates of all the ads.
  • Ads can be filtered by categories like objective, placement, industry and attribute.

Weaknesses:

  • If AdBlock is enabled the ads won’t get displayed.

AdSector

AdSector

It possesses all the standard features that an ads spy tool is expected to have and in addition to that lets users get the results filtered by affiliate network and tracking system. It includes amazing features like the facility of downloading the landing pages of opponent companies, detailed analytics on each creative and audience targeting.

Why opt for it?

  • Filter by interest provides users an understanding of the purpose of the ad and helps dig out the search page content.

Weaknesses:

  • Highly-priced services.

SocialAdScout

SocialAdScout

This tool provides great targeting options for its users. You can conduct filter -based searches, get access to live creatives and interact within the search result pages.

It covers both desktop and mobile ads, along with any imaginable format. It includes real-time updates of millions of ads across 21 countries and allows downloading of the landing pages of competitors. An impressive feature is the capability to search by redirects, so you can target tracking software, such as Voluum, to keep an eye on campaigns owned by rival companies.

Why opt for it?

  • Provides detailed information about the segmentation and targeting options of competitor companies.
  • Takes care of crucial aspects of running a successful Facebook advertisement campaign by offering a detailed breakdown of the audience targeting and demographics.

Weaknesses:

  • Search filter for targeting affiliate networks absent.

AdSpy

AdSpy

Finding out competitor campaigns in your industry and comparing them with your own is now easy with this powerful ad intelligence platform which comes with some excellent search filters.

It will give you access to more than 80 million ads across 198 countries in 88 different languages from more than 13 million advertisers, just imagine the range of database that comes within your grasp. Use AdSpy to find out the ads of the rival companies on Facebook and Instagram and use the information to create successful and unique campaigns yourself.

With this tool, you can apply advanced search filters to reach ad texts, landing page URL of your opponents, find out about the comments and likes which gives you a notion about the social engagement rates of different ads, and much more.

Why opt for it?

  • Allows search both by affiliate network and ID.
  • Makes it easier to keep a watch on competitor sales funnels by offering an affiliate ID.

Weaknesses:

  • Some of the more advanced features that other tools included on this list possess are missing in this one.

Swiped.co

Swiped.co

This one gives you access to a great library of examples free of cost. It includes as many as 481 ad inspirations till date that have been sorted into modern or classic categories.

Why opt for it?

  • Brief explanations that facilitate the understanding of the effectiveness of an advertisement.
  • If an ad is unavailable in the present collection a separate request can be made for it.

Weaknesses:

  • Only 4 actual Facebook ads included.

Adsova

Note : Adsova seem to be dead. I tried opening the website from multiple browsers and internet connections but couldn’t access while other sites on the list list worked fine.

This ad intelligence tool which makes browsing competitor campaigns easier with an intuitively designed interface offering well-organized search filters and results.

It comes with several targeting options and audience demographics, but Adsova really stands out for the menu items found at the top of its search page. Users can search for newsfeed ads including mobile, post browser and all actively running ads on Facebook.

Its ad tracker helps you efficiently follow your rival campaigns. Its browser option lets users contribute to the existing database by allowing the platform to track their ad activity across social networks.

Why opt for it?

  • The $1 free trial option lets you try the platform for five days to judge its performance before investing in it.
  • Comparatively lower monthly cost.

Weaknesses:

  • Database volume can improve.

 ConnectExplore

ConnectExplore

This is essentially a Facebook interest targeting tool that’ll help improve the ROI on your ad campaigns on the social media platform by uncovering new audience opportunities.

ConnectExplore focuses on a package which brings together several solutions that work towards the automation and optimization of your Facebook ad campaigns instead of propagating mere duplication of the advertising strategies of opponent brands.

If the same audience lists are targeted by all the companies, the chances are high that at some point they will become saturated and you won’t be able to obtain the expected results.

Why opt for it?

  • Can find untapped audience potential.
  • Its layering feature helps users target motivated audiences with different interests.

Weaknesses:

  • Connecting to ConnectSuite is required to derive the maximum potential from the system which involves additional expenses.

Anstrex

Anstrex

This is actually, more of an ad intelligence program than a Facebook Ad Spy Tool and it has been built for spying on Push and Native Ads.

However, it’s worth mentioning as this tool can explore multiple traffic sources, affiliate networks and ad formats that can be used for creating effective campaigns.

It includes some great built-in filters that let users dig out the strategical tactics that competitors adopt for achieving success. It comes with a landing page editor that enables you to download and edit any landing page within a short span.

Why opt for it?

  • All-in-one tool for spying on the different aspects of your opponent’s campaigns.
  • Feature-packed makes it easier for marketers to unveil new traffic sources, find best performing creatives and allows industry trend analysis quite quickly.

Weaknesses:

  • Highly-priced, not a suitable choice in case of a small budget.

AdPlexity eCommerce

AdPlexity eCommerce

AdPlexity is a tool equipped with powerful filters that aids every marketer who is interested in going beyond social search and analyzing campaigns of rival brands across all major platforms of eCommerce, Mobile, Desktop, Native and Push advertisements.

This all-in-one tool has established itself as one of the market leaders, there’s no doubt that it works really well with social ads and has the ability to deal with several traffic sources. Competitor ad campaigns can be analyzed down to network and tracking, plus all other campaigns run by the advertiser can be found within a short time.

It comes with impressive in-built features like the skill to download the landing pages of the competing parties merely with a click. This tool is not restricted to Facebook and doesn’t solely focus on ads on this platform.

It has still been included in the list so that you can keep track of the product ads of rival brands and get to know about the crucial user engagement stats through likes, comments, and shares on Facebook. Users can spy on 100,000+ stores and 70M+ products using AdPlexity.

Moreover, you can check out the price changes made in the past, and discover the APPs used by various stores to get a lead in the competition.

Why opt for it?

  • Feature-filled.
  • It comes with a large database of creatives from all traffic sources.

Weaknesses:

  • No free version available.
  • Requires different subscriptions based on which traffic source you would like to use.
  • Doesn’t show Facebook Ads from affiliates, if that is your primary goal, there are better options on the list.

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